Posts Tagged ‘Leak’

SHOCK! HORROR! Apple leak information

The Apple Blog ( have a piece confirming that Apple deliberatly leak information ahead of announcements to boost the hype around a launch.

I’m amazed that this is considered news, this practice has been around for years, favoured individuals will get access to information or devices prior to launch for many reasons. Companies of all sizes need to ensure maximum coverage of new products or services at launch to drive revenue. Although companies the size of Apple have bloggers dedicated to digging out rumours, many resorting to fake renderings ad the like in the absence of real news, it doesn’t do any harm to steer people in the right direction.

Of course there is a flip side to this, nobody who has heard the rumours of the islate (and iPhone 4G) will consider buying one of the current products until they’ve heard the announcement on the 26th January.