The only 23 point Sunday Checklist you’ll ever need!
A recent tweet from Simon May pointed me in the direction of a post from a blogger I had not seen before; Nicholas Bate. THere are many interesting posts there, but this one caught my eye, the only checklist you’ll ever need
SHOCK! HORROR! Apple leak information
The Apple Blog (http://theappleblog.com/2010/01/07/former-apple-marketing-chief-confirms-tablet-info-leaks-are-intentional/) have a piece confirming that Apple deliberatly leak information ahead of announcements to boost the hype around a launch.
I’m amazed that this is considered news, this practice has been around for years, favoured individuals will get access to information or devices prior to launch for many reasons. Companies of all sizes need to ensure maximum coverage of new products or services at launch to drive revenue. Although companies the size of Apple have bloggers dedicated to digging out rumours, many resorting to fake renderings ad the like in the absence of real news, it doesn’t do any harm to steer people in the right direction.
Of course there is a flip side to this, nobody who has heard the rumours of the islate (and iPhone 4G) will consider buying one of the current products until they’ve heard the announcement on the 26th January.
Finally a reason to buy an iPhone
How can I put this, I WANT ONE! Use your iPhone to control a helicopter.
The plot thickens
The Internet is awash with the rumour that Steve Ballmer will use the CES Keynote to announce a new tablet PC, based on the Courier prototype seen back last September. The rumours suggest this is being made by HP, certainly no stranger in the Tablet PC playground.
The timing is interesting, just a few weeks before Apples big event at the end of the month. After years of poor (read: non-existant) narketing can Microsoft pull the rabbit from the hat and upset the Apple bandwagon?
It will be interesting to see what is announced!

