GiffGaff

Last week an innovative new mobile service was announced – Giff Gaff. Owned and operated by O2, this is not just another virtual operator, it has a new business model, that could change the mobile landscape. GiffGaff is Scottish slang for “you give to me, I give to you” or “mutual giving” the concept is that by helping the company you can earn top up credits. Full details have yet to be announced, but the idea of providing support in forums to earn credit is interesting, but how long before users are posting for the sake of it to earn status, or possibly worse, giving the wrong information to innocent users.

I’ll watch this with interest!

www.giffgaff.com

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